Patients enter a hospital with a heavy emotional load. When they are engaged and happy, waiting times feel shorter. Educational content on patient room TVs can help patients better understand their health and procedures. Digital signage allows hospitals and doctors’ offices to show critical information in an engaging way that is difficult to ignore.
Entertainment
No one likes waiting, and hospital wait times are particularly annoying. Patients often find themselves glaring at the clock in a sterile room or sighing and asking the front desk how much longer they’ll have to wait. Providing on-screen entertainment and information can help alleviate some of that boredom and agitation while making the wait feel shorter.
Using tv for a waiting room to display entertaining and educational content is an easy way to keep your visitors entertained while they wait. You can even highlight your staff and employees on the screen, which humanizes the experience and puts your guests at ease. For example, you can feature a short bio of each employee on the screens, which will let your visitors know that the people they’re waiting for work hard and deserve recognition for their efforts.
You can also use the hospital waiting room TVs to inform guests about your services and any community events you’re involved with. This could be an excellent opportunity to raise awareness about your organization and encourage visitors to return.
Information
Many hospital waiting rooms have sterile, unwelcoming environments that make patients anxious or uncomfortable. This is particularly true for ER patients who wait to see doctors for potentially life-threatening conditions.
Displaying positive media on TV screens in your hospital waiting area can help patients take their minds off their fears and anxieties. Some examples of positive media include nature media, which can relax and calm patients, and kindness media, which uplifts viewers and promotes interpersonal connection and generosity.
People also like to be informed about their health and safety when they wait. A TV screen is a great place to share important information about your hospital, its services, and how long they can expect to wait for their appointment. Your audience is more likely to retain this type of messaging than text messages or other forms of communication because video elicits a more robust emotional response than other media.
A digital signage solution lets you intersperse content with ads specific to your hospital. This helps you avoid advertising for products and pharmaceuticals that compete with your hospital while promoting your services in an appealing way to your patient audience. Choosing a digital signage solution over traditional cable is a massive benefit for TV.
Family-Friendly
Hospital waiting rooms can be uncomfortable places for people to sit, especially those who come in with family. Rows of antimicrobial chairs and cluttered end tables can make patients feel like they’re being held hostage in the room until their doctor sees them.
Providing entertainment options on the hospital waiting room TV can help make the wait less dreadful. Aside from entertainment, hospital waiting rooms should include appropriate content for all ages. Children constitute a significant part of the patient population, so hospitals should avoid content not rated G or General.
In addition, children’s shows are popular, so hospitals should consider creating a specific kids’ playlist to ensure all patients remain entertained during their wait. In the same vein, hospitals should avoid showing any political content on their waiting room TVs. While political content can be informative, it can also cause a negative mood change in patients and contribute to stress while waiting for their appointment.
Lastly, healthcare private-label TV is a great way to show patients and their family members that the hospital staff cares about them. Sharing information about the medical team and even photos of staff on the TV screens can give a sense of personalization to the experience, which can be comforting for patients and their families.
Child-Friendly
Streaming TV can entertain patients while keeping them updated on the latest scores and trends. This type of content can also help reduce patient anxiety. When a healthcare private label TV channel is used to entertain patients, waiting times can be perceived as shorter.
Choosing the right content for hospital waiting rooms is essential because not all audiences will be the same. For example, children may be present in the waiting room, so avoiding content that is not rated G or general would be best.
Fortunately, healthcare private-label TV providers can create specific child-friendly playlists for hospitals to ensure all guests have something to watch. In addition to entertainment, healthcare private label TV can help promote the practice’s health and safety practices.
For example, a hospital can use a waiting room TV to display statistical evidence of the effectiveness of their chosen screening procedures. This can reassure patients and show that the facility takes their health seriously. As you can see, healthcare private-label TV has many benefits for patients and the hospital’s bottom line.
